Thursday, April 8, 2010

New Fleet enema for health, cleanliness

via Joe.My.God

“We’ve always known that some of our consumers were using Fleet enemas for reasons other than to relieve constipation, so we wanted to develop a product that would meet the needs of those users and provide them with a safe way to cleanse and frequently if desired,” [Fleet brand manager Emily] Klopp said. Fleet sells about $30 million in enemas annually and dominates the market, Klopp said. It’s unclear the exact size of the market because Wal-Mart and other stores sell private-label brands and do not disclose their sales. The new version hits shelves at CVS drug stores and Target this month, followed by Walgreens next month and Rite-Aid in June. Wal-Mart is the only major retailer so far to balk at carrying it, Klopp said.

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