IRMA - Rectal Microbicide Advocacy
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Project ARM - Africa for Rectal Microbicides + GLAM
Wednesday, May 7, 2008
Be Kind to Your Behind
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[click to enlarge images]
I have been noticing these "Be Kind to Your Behind" ads for toilet paper on the subways here in Chicago (above), and they are on TV as well (see below.) Got me to thinking about how we might market rectal microbicides when the day comes.... I especially like how the ads are fun and playful while encouraging the viewer to take care of their, um, assets.
[posted by Jim Pickett]
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